Neutral impactSector
Parle remains most chosen in-home FMCG brand, Britannia tops the out-of-home rankings : Brand Footprint Report
BusinessLine 2 hrs ago·13 Aug 2026, 9:42 am
Parle has retained its position as the most preferred in-home FMCG brand in the latest Brand Footprint Report, while Britannia has secured the top spot for out-of-home consumption. The rankings are based on Consumer Reach Points (CRP), a metric that evaluates a brand's popularity by combining the number of unique buyers with the frequency of their purchases over a year.
This data highlights a distinct consumer preference for Parle’s in-home staples, such as biscuits and beverages, while Britannia leads in out-of-home settings like restaurants and cafes. For investors, these rankings offer valuable insights into shifting consumer habits and brand loyalty, which are critical factors in assessing the long-term growth potential of FMCG companies.
Moving forward, investors should monitor how these trends influence market share strategies and product innovation. A brand's ability to maintain its top rankings amidst changing consumer preferences will be a key indicator of its competitive strength in the sector.
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