Negative impactCompany
Will Bharti Airtel’s ARPU increase after scrapping Rs 299, other popular prepaid plans? What JM Financial says
Economic Times 55 min ago·13 Aug 2026, 5:48 am
Bharti Airtel has removed four of its most affordable prepaid plans, including the popular Rs 299 bundle. The move leaves the Rs 349 plan as the lowest option, which is priced 16% higher than the Rs 299 pack. This change is expected to push the Average Revenue Per User (ARPU) up by about 2%, as subscribers are forced to choose a more expensive plan to maintain their current benefits.
For investors, this shift signals the telco's strategy to focus on higher-value customers. While the immediate impact on revenue may be positive, the long-term success depends on retaining these users. Investors should watch how competitors like Jio respond and whether Airtel can maintain its subscriber base without losing market share.
Affected stocks
Bearish1 stock
Bull / bear label is derived from the article's AI sentiment — indicative, not advice. Prices may be delayed.
Key takeaways
- Concerns Bharti Airtel (BHARTIARTL).
- Category: Company.
- AI reads the tone as negative (potentially bearish) for the stock.
Why it matters
A routine update for Bharti Airtel. The tone is negative — watch for downside reaction. Use the price and stock snapshot to gauge how the market is responding.
