Emami expects 25% of turnover from new-age brands by FY30: Vice Chairman & MD

Emami Group is accelerating its shift toward modern consumer brands, aiming for a significant portion of its total revenue to come from these new-age products. The company's Vice Chairman and Managing Director has set a target of generating 25% of turnover from these newer lines by FY30. This strategic pivot is designed to diversify the company's revenue streams and reduce reliance on its traditional, legacy product categories.

For investors, this move highlights Emami's proactive approach to adapting to evolving consumer preferences. The focus on newer, potentially faster-growing segments could drive long-term value creation. However, it also introduces execution risk, as building market share in these competitive categories takes time and sustained investment.

Investors should monitor Emami's progress in expanding these newer brands. Key factors to watch include the pace of market share gains, the effectiveness of marketing campaigns, and the overall growth trajectory of these segments compared to traditional products.