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Jeena Isi Ka Naam Hai Makes OTT Comeback; R Madhavan Replaces Late Farooq Shaikh As Host
NDTV Profit 4 hrs ago·21 Jul 2026, 4:56 pm
The iconic talk show 'Jeena Isi Ka Naam Hai' is making a comeback on ZEE5 with a new host. R Madhavan has replaced the late Farooq Shaikh, taking over the role for the second season. This revival brings back a beloved format that focuses on conversations with celebrities and personalities.
For investors, this news highlights the enduring popularity of entertainment content on digital platforms. A successful return of a classic show can boost viewer engagement and subscriptions for streaming services like ZEE5. It signals strong demand for nostalgic and quality programming in the Indian market.
Investors should monitor the viewership numbers and subscriber growth for ZEE5 following the launch. A strong reception to the new season could positively impact the platform's financial performance. However, the impact on the broader market remains indirect, as it is driven by consumer sentiment and entertainment trends.
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