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Phone 18 Pro Max Price: Will Apple's Flagship Cost Over Rs 1.5 Lakh? Here's What Tipsters, Analysts Estimate
NDTV Profit 2 hrs ago·29 Jul 2026, 5:27 pm
Apple is widely expected to unveil its iPhone 18 Pro Max later this year, and the biggest question for consumers is the price tag. Recent reports from Chinese tipsters suggest the device could launch at around 11,000 yuan, which converts to approximately $1,625. This translates to a potential starting price of over Rs 1.5 lakh in India, making it the most expensive iPhone in the lineup.
For investors, this pricing news is significant as it signals Apple's strategy to maintain premium margins. A higher price point often correlates with stronger profit margins, which can positively impact the company's financial performance. However, it also raises concerns about market demand, as consumers may hesitate to upgrade if the cost is too high.
Investors should watch for Apple's official announcement and subsequent sales data. If the phone sells well despite the high price, it could reinforce confidence in Apple's premium strategy. Conversely, sluggish sales might prompt the company to adjust its pricing or marketing approach in the future.
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