Century Business IPO

Past issues are context, not a forecast — this issue is a different company at a different price. We show it because "how have issues like this one actually opened" is a question with a real answer, and grey-market premium is not that answer.

Established in 1999, Century Business Media provides Out-of-Home (OOH) advertising services through digital and non-digital media formats. Its operations primarily cover Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) advertising, and it has recently expanded into Metro Out-of-Home (MOOH) advertising and in-shop branding. The company offers advertising spaces within and outside airport terminals, railway stations, and railway land, as well as traditional city media formats such as hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, and gantries. It holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga, and Jorhat airports, along with non-exclusive or marketing rights at other airports. In the railway segment, it holds exclusive advertising rights outside station campuses across 714 railway stations under the East Central Railway zone. The company also holds Platform Screen Door advertising rights at Howrah and Esplanade metro stations. Its operations have a presence across Bihar, Jharkhand, West Bengal, and the North Eastern states, while it also undertakes advertising campaigns across India through exclusive and non-exclusive media rights. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Funding capital expenditure towards purchase of media assets – Rs 4.21 crore Payment of security deposit for advertising rights at Patna airport – Rs 3.76 crore Repayment of certain borrowing availed by the company – Rs 1.45 crore To meet working capital requirements – Rs 3.25 crore General corporate purposes