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82% Of Indians Have Dropped Their Phones At Least Once: OneAssist-Hansa Study
NDTV Profit 3 hrs ago·20 Aug 2026, 2:47 pm
A new study by OneAssist and Hansa Research reveals that a majority of Indians have accidentally dropped their mobile phones at least once. The report highlights a significant gap between the high frequency of such incidents and the low adoption of device protection plans, suggesting a widespread lack of awareness regarding the financial risks of accidental damage.
This trend matters to investors as it points to a substantial, underserved market for consumer electronics services. A surge in accidental damage claims could drive demand for insurance and repair services, benefiting companies that specialize in device protection and after-sales support.
Investors should watch for quarterly results from major device manufacturers and service providers to see if this trend translates into higher repair and replacement service revenues. Tracking the growth of third-party protection plans will also provide insight into changing consumer behavior.
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