Negative impactCompany
Adidas cuts jobs at tech hub in Gurugram to align operating model
BusinessLine 1 hr ago·17 Sept 2026, 4:59 am
Adidas announced it is trimming its workforce at the Gurugram technology centre, cutting roughly one‑fifth of the staff. The move is presented as part of a broader effort to align the company's operating model with its digital and e‑commerce ambitions.
The hub, which houses more than 800 employees, will see support measures for those leaving, while the firm says it will continue to invest in critical skill sets for the remaining team. For investors, the restructuring could lead to short‑term costs such as severance, but the company expects the leaner structure to boost productivity and margin growth over time.
Market participants will be watching how the changes affect Adidas' digital rollout and whether further adjustments are planned in other regions. Updates on cost savings, hiring trends and the impact on quarterly results will be key signals going forward.
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- Category: Company.
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