Positive impactCompany
After shaking up cola market, Mukesh Ambani's Reliance brings ₹10 ice cream: Here's why ‘long-game strategy’ may work
Mint 2 hrs ago·3 Sept 2026, 11:43 am
Reliance Industries has entered the ice cream market with a new brand called Bombay Creamery. The company is offering a range of dairy ice creams at very affordable prices, starting from just ₹10. This move is part of a broader strategy to expand its consumer base beyond telecom and retail.
For investors, this launch highlights Reliance's focus on capturing the mass market. By making premium ice cream accessible, the company aims to increase its overall customer engagement. This long-term approach could strengthen its position in the food and beverage sector.
Investors should watch how the brand performs in different regions. If Bombay Creamery gains traction, it could signal a successful diversification strategy. However, the company will face tough competition from established players like Amul and Kwality Wall's.
Excerpt from Mint
After shaking up the cola market, Mukesh Ambani's Reliance is bringing ₹ 10 pricing to ice cream. Reliance Consumer Products Limited (RCPL) has announced the launch of Bombay Creamery. This expands its presence in everyday packaged goods. The company is the consumer goods business of Reliance Industries Limited (RIL).…Read the original at Mint
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