Neutral impactEconomy
AI Speeds Up Workflows, But Human Gatekeepers Are Non-Negotiable: NDTV CEO Rahul Kanwal
NDTV Profit 2 hrs ago·29 Sept 2026, 2:38 pm
NDTV CEO Rahul Kanwal argues that while artificial intelligence can speed up media workflows, it cannot replace human judgment. He suggests that media companies must stop treating their relationship with audiences as a casual 'situationship' and instead build direct, deep connections through technology and community engagement.
For investors, this highlights a key trend in the media sector: the race to integrate AI tools for efficiency while maintaining the trust and personal touch that drive subscriber growth. Companies that successfully balance these elements may see better engagement metrics and long-term stability.
Investors should watch how major media groups report their user growth and engagement levels in upcoming quarters. A shift toward more direct consumer relationships could signal a resilient business model, whereas a continued reliance on traditional advertising might face headwinds.
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- Category: Economy.
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