Negative impactCompany
American Express to discontinue Reward Multiplier in India after 6 years — Here's what cardholders need to know
Mint 18 hrs ago·30 Aug 2026, 2:54 am
American Express has announced it will end its Reward Multiplier programme in India, a popular feature that lets cardholders earn extra reward points on specific categories. This change will take effect from October 1, 2026, meaning the programme will be active for the next two years. Cardholders will still be able to use their accumulated points, but the ability to earn additional points on purchases will no longer be available.
This news is primarily relevant for Amex cardholders and does not directly impact the broader market. For investors, it signals a potential shift in the company's strategy in the Indian market, possibly to focus on other customer benefits or product offerings. The move comes as the company evaluates its long-term goals in the region.
Cardholders should review their current points balance and usage habits before the deadline. While the programme is ending, existing points remain valid. Investors should monitor future announcements from American Express to see how this decision might affect its customer base and overall performance in India.
Excerpt from Mint
Amex Cardholders have until 11:59 PM on 29 September 2026 to maximise the programme. American Express announced the end of its six-year-old Reward Multiplier programme, effective 30 September 2026, in an email to cardholders earlier this week. According to a CNBC TV18 report, this will directly impact Platinum, Gold,…Read the original at Mint
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