Neutral impactEconomy

Ben & Jerry's founders explore deal to separate ice cream brand from Magnum: What is the plan and why?

Mint 1 hr ago·28 Oct 2026, 2:35 pm

Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate the ice cream brand from owner Magnum and place it under an employee stock-ownership plan. Magnum has rejected a sale, citing costs and risks to the brand's social mission.

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  • Category: Economy.

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