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Buying An iPhone In India? Apple Now Allows Just 2 Units Per Customer Across Models

NDTV Profit 2 hrs ago·21 Oct 2026, 1:24 pm

Apple has introduced a new purchase limit for customers in India, restricting the number of iPhones they can buy to a maximum of two units. This policy applies across all iPhone models and is currently in effect at select retail stores. The move comes as the tech giant prepares for the launch of its latest iPhone models, aiming to manage high demand and ensure fair access for all shoppers.

For investors, this development signals Apple's strong market position and the intense interest in its upcoming product releases. By controlling inventory, the company can better handle the rush of pre-orders and launch-day sales, which often drives short-term revenue spikes. This strategy helps maintain a steady supply chain and avoids stock shortages that could frustrate consumers.

Investors should watch how this policy impacts sales volume and customer satisfaction during the launch period. While limiting purchases might seem restrictive, it often indicates robust demand. Monitoring inventory levels and subsequent sales reports will provide insight into whether this measure effectively balances supply and demand for the new iPhones.

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Summary & analysis by DocStoX. Full story at NDTV Profit.

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