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Celebrities are selling sarees on Facebook, Instagram LIVE: Here's what works for them; social media advantages and more
Mint 1 hr ago·13 Oct 2026, 4:24 am
Celebrities are increasingly using Facebook and Instagram Live to sell sarees, turning product launches into interactive entertainment. This strategy combines live demonstrations with direct engagement, allowing viewers to ask questions and see the fabric up close in real time.
This trend highlights the growing power of social media for retail businesses. By leveraging influencers, brands can reach wider audiences and build trust more effectively than traditional advertising. It shows how digital platforms are reshaping the way fashion is sold and marketed to consumers.
Investors should watch how this model scales. While successful, it requires significant content creation and influencer management. The key will be whether these live commerce strategies can be replicated by smaller brands without high costs.
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