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Clean-food startup Khetika is betting on pesticide-free spices. Can it clear the global quality bar?
BusinessLine 1 hr ago·11 Sept 2026, 7:35 am
Khetika, a clean-food startup, is strengthening its supply chain by investing in a new pesticide-free spice facility in Gujarat. This move aims to expand its product range and target international markets, capitalizing on the growing consumer demand for safe and chemical-free food products.
For investors, this expansion signals the company's aggressive growth strategy and its attempt to capture a larger share of the competitive spices market. However, the success of this venture depends on Khetika's ability to maintain strict quality standards and compete effectively against established players in the global arena.
Investors should monitor the company's progress in securing certifications and its ability to scale operations. The ability to meet international quality benchmarks will be crucial for sustaining long-term growth and profitability in this sector.
Excerpt from BusinessLine
Mumbai-based clean-food start up Khetika on Friday announced a ₹10-crore investment in a pesticide-free spice processing and testing facility in Unjha, Gujarat, the first leg of a planned ₹100-crore, three-year infrastructure push as it targets a ₹1,000-crore spices business and markets including the US, Europe and…Read the original at BusinessLine
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