Positive impactCompany
Decathlon India sees gifting, corporate wellness driving B2B growth
BusinessLine 16 hrs ago·10 Sept 2026, 1:28 pm
Decathlon India is reporting strong growth in its business-to-business (B2B) segment, driven primarily by rising demand for corporate wellness initiatives and the company's expanding local manufacturing capabilities. This expansion involves selling sports equipment and apparel to other businesses, rather than directly to individual consumers.
This development is significant for investors as it signals a strategic shift for the company. By tapping into the corporate sector, Decathlon is diversifying its revenue streams and reducing reliance on traditional retail sales. It also highlights the growing trend of businesses investing in employee health and fitness programs.
Investors should watch for future updates on the scale of this B2B expansion and how it impacts the company's overall profitability. The success of this segment could become a key differentiator for the brand in the competitive Indian market.
Excerpt from BusinessLine
Decathlon India’s B2B business has grown 20-fold over the past five years and now accounts for around 10 per cent of the sports retailer’s India revenue, as rising interest in sports and wellness opens up demand beyond its stores and e-commerce channels. The company, which entered the B2B segment in 2018, currently…Read the original at BusinessLine
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- Category: Company.
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