Positive impactSector
Decathlon strengthening play in running sports biz, witnessing double-digit growth in India
BusinessLine 1 hr ago·25 Sept 2026, 3:15 pm
Decathlon is ramping up its focus on the running segment in India, a market showing strong potential. The company is leveraging its 'Kiprun' sub-brand to cater to serious athletes, aiming for a significant revenue milestone by 2030. This strategic push highlights the retailer's intent to deepen its footprint in performance sports, moving beyond general fitness gear.
For investors, this development signals Decathlon's commitment to capitalizing on India's growing sports culture. A dedicated running brand suggests a targeted approach to capture a specific customer base, which could drive higher margins and customer loyalty. It reflects a broader trend of specialized retail growth within the country.
Investors should monitor the execution of this roadmap. Key factors to watch include the brand's market acceptance, the pace of store expansions, and how it competes with specialized running retailers. Success in this niche will be crucial for meeting the ambitious growth targets set for the future.
Excerpt from BusinessLine
Decathlon is strengthening its India play while eyeing a bigger share of the running gear segment. The sports goods manufacturer and retailer, which aims to double its India revenue by 2030, is witnessing double-digit growth. It aims to garner a turnover of ₹1,000 crore by 2030 from its expert running sub brand,…Read the original at BusinessLine
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- Category: Sector.
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