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Deepak Mhaskey Swaps Amit Malviya: Meet BJP's New Social Media Chief Amid Focus On GenZ
NDTV Profit 3 hrs ago·17 Aug 2026, 1:19 pm
The Bharatiya Janata Party (BJP) has appointed Deepak Mhaskey as its new social media chief, replacing Amit Malviya. This leadership change comes as the party aims to strengthen its digital presence and connect more effectively with younger voters, particularly GenZ.
For investors, this development highlights the growing importance of digital engagement and political communication strategies in the Indian market. As traditional media influence shifts, companies that effectively leverage digital platforms and cater to younger demographics may see improved brand loyalty and market relevance.
Investors should watch how this leadership transition impacts the BJP's upcoming election campaigns and social media engagement metrics. A more robust digital strategy could influence public sentiment and, by extension, market sentiment in sectors aligned with the party's policies.
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