Dhanteras 2026: Buying gold jewellery? Here's how to check purity, verify BIS hallmark and avoid costly mistakes

With Dhanteras approaching, gold remains a top choice for many Indian investors looking to protect their wealth. However, the market is rife with counterfeit products, making it crucial to verify the authenticity of your purchase. The Bureau of Indian Standards (BIS) provides a specific hallmark to guarantee purity, but buyers must know exactly what to look for to avoid costly errors.
To ensure you are getting genuine gold, check for the BIS hallmark on the jewellery. This mark includes the purity in carats, the jeweller's identification code, and the year of making. You can verify the six-character HUID code using the official BIS Care app. If a piece fails a purity test, consumers are entitled to claim compensation under BIS rules, so always insist on a test report before finalising the deal.
Key takeaways
- Category: Commodity.
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