Negative impactCommodity
Dhanteras, Diwali 2026 shopping tips: Buying gold and silver jewellery? 3 hallmark checks and how to use BIS Care app
Mint 1 hr ago·6 Nov 2026, 8:03 am
As the festive season kicks off with Dhanteras, buying gold and silver jewellery is a traditional ritual for many Indian households. However, with the market flooded with options, investors must ensure they are purchasing genuine hallmarked articles to protect their capital. This guide outlines three critical checks to verify purity and authenticity, ensuring your festive investments hold their value.
The first step is to look for the BIS hallmark, which guarantees the purity of the metal. You should also check the six-digit HUID number on the jewellery, which acts as a unique identity for the item. Finally, verify the purity mark and the jeweller's logo. Using the official BIS Care app, consumers can scan the HUID number to confirm the article's details and legitimacy before completing the transaction.
For retail investors, these precautions are vital to avoid counterfeit products and ensure the metal's actual worth. As gold and silver are considered safe-haven assets, purchasing the right quantity at the right price can be a smart addition to a diversified portfolio. Watch for trends in precious metal prices during the festive season, as demand often drives up valuations.
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