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Disney’s Walden Says She Would Be Interested in Buying ‘Bluey’
Mint 1 hr ago·1 Oct 2026, 6:50 pm
Disney’s top creative executive, Dana Walden, has publicly stated she would be willing to pay a significant sum to acquire the rights to the hit children's show 'Bluey'. This comment signals the company's strong desire to retain ownership of one of its most valuable and profitable franchises. Since 'Bluey' is a massive global success, securing its future ownership is a top priority for Disney to ensure continued revenue streams.
For investors, this news highlights the immense value of Disney's content library and the potential risks if key IP were to leave the company. It reinforces the importance of their streaming strategy, which relies heavily on exclusive, beloved content to attract and retain subscribers. The focus now is on whether Disney can successfully negotiate a deal to keep 'Bluey' in-house.
Investors should watch for official statements from Disney regarding any potential negotiations with 'Bluey' creator Joe Brumm. The outcome of this situation will likely influence how the market values Disney’s content assets and its long-term growth prospects in the competitive streaming sector.
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