Positive impactSector
E-commerce’s share to FMCG sales in top eight metros at 21% in June quarter: NIQ
BusinessLine 1 hr ago·27 Sept 2026, 2:47 pm
The June‑quarter data shows e‑commerce now makes up about 21 % of FMCG sales in India’s eight largest metros. Across the market, its share rose to roughly 7 %, a three‑point gain, while modern trade grew modestly and traditional trade fell.
The rise points to a faster shift of consumers toward online grocery and personal‑care purchases. For FMCG firms, a larger online slice can alter distribution costs, boost the role of digital marketing and last‑mile logistics, and potentially impact margins.
Investors should watch the next quarterly data to see if the trend holds, track how brands and retailers adapt their omnichannel approaches, and note any regulatory or infrastructure changes that could affect e‑commerce growth.
Excerpt from BusinessLine
E-commerce channel, accounted for about 7 per cent of FMCG sales nationally in the June quarter, reflecting its growing influence in the Indian retail ecosystem, according to estimates by NielsenIQ. This comes at a time when leading FMCG players have been pointing to witnessing robust growth in the online channel led…Read the original at BusinessLine
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- Category: Sector.
- AI reads the tone as positive (potentially bullish) for the stock.
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