Positive impactCompany
Flipkart tests ‘Eat-in by Minutes’ in Bengaluru to challenge Zomato, Swiggy in food delivery market
Mint 1 hr ago·22 Oct 2026, 11:40 am
Flipkart is testing a new hyper-fast food delivery service in Bengaluru, aiming to compete directly with Swiggy and Zomato. The pilot program, called 'Eat-in by Minutes', promises extremely quick delivery times to grab a quick bite.
This move is significant for investors as it shows Flipkart is aggressively expanding beyond its core e-commerce business. It signals a potential shift in the competitive landscape of India's food delivery sector, which is currently seeing strong growth.
Investors should watch how quickly Flipkart can scale this new service and whether it can attract enough customers to make a dent in the market. The success of this pilot will be a key indicator of Flipkart's ability to diversify its revenue streams.
Excerpt from Mint
E-commerce major Flipkart is preparing to venture into India's food delivery market, becoming the latest company to take on established players Zomato and Swiggy. According to a report by TechCrunch, Flipkart is internally testing its food delivery service, “Eat-in by Minutes”. The Bengaluru-based company has expanded…Read the original at Mint
Affected stocks
Bullish2 stocks
Bull / bear label is derived from the article's AI sentiment — indicative, not advice. Prices may be delayed.
Key takeaways
- Concerns Eternal (ETERNAL).
- Category: Company.
- AI reads the tone as positive (potentially bullish) for the stock.
- Also mentions SWIGGY.
Why it matters
A routine update for Eternal. The tone is positive — historically associated with upward pressure, though not predictive. Use the price and stock snapshot to gauge how the market is responding.
