Positive impactSector
From being used for gut issues, psyllium husk finds its way into food and health products
BusinessLine 1 hr ago·1 Oct 2026, 7:31 am
Psyllium husk, traditionally marketed as a fiber supplement for digestive health, is now finding a broader role in the food and wellness space. Manufacturers are incorporating it into bakery items, pet foods and a range of health‑focused products, leveraging its texture‑enhancing and fiber‑rich properties.
This diversification widens the addressable market for companies that produce or source psyllium, potentially boosting revenues across multiple sectors such as packaged foods, animal nutrition and functional beverages. Investors may see a ripple effect as the ingredient’s popularity drives demand for raw material suppliers and spurs product innovation.
Going forward, market participants will be watching for new product launches, any regulatory guidance on health claims, and how quickly consumer acceptance translates into sustained sales growth.
Excerpt from BusinessLine
Until a few years ago, psyllium (isabgol) was consumed for constipation and gut issues. But now, it is finding its uses in food, including for pets, health and wellness, says Niraj Wadhwa, Managing Director of Gujarat-based Sidhpur Sat-Isabgol Factory Pvt. Ltd. “Over the years, studies have been done on isabgol, and…Read the original at BusinessLine
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- Category: Sector.
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