From cigarettes to protein bars: ITC's ₹900 cr Yoga Bar bet as FMCG giant taps India's health-food boom
Mint 1 hr ago·30 Sept 2026, 11:22 am
ITC has acquired the remaining 52.5% stake in Sproutlife Foods for ₹645 crore, bringing its total investment in the company to around ₹900 crore. This move allows ITC to fully own Sproutlife, which is known for its popular Yoga Bar brand.
This acquisition is a strategic step for ITC as it looks to strengthen its fast-moving consumer goods (FMCG) portfolio. By entering the health-food sector, ITC is tapping into a growing market trend where consumers are shifting towards healthier snacking options.
For investors, this signals ITC's intent to diversify beyond traditional products like cigarettes. The key to watch is whether this new venture can successfully compete in the crowded health-food market and drive growth for the company.
Excerpt from Mint
ITC has completed its acquisition of Yoga Bar by buying the remaining 52.5% stake in its parent company, Sproutlife Foods, for about ₹ 645 crore. The move has taken ITC's cumulative investment in the health and nutrition brand to approximately ₹ 900 crore, including ₹ 255 crore invested in earlier tranches, according…Read the original at Mint
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Bullish1 stock
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Key takeaways
- Concerns ITC (ITC).
- Category: Company.
- AI reads the tone as positive (potentially bullish) for the stock.
- Flagged as a high-impact, market-moving story.
Why it matters
This is a high-impact development for ITC and could move the stock. The tone is positive — historically associated with upward pressure, though not predictive. Use the price and stock snapshot to gauge how the market is responding.
