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'Got My Car For Less': Apple Selling Touchscreen MacBook Pro For Rs 18.77 Lakh

NDTV Profit 2 hrs ago·29 Oct 2026, 2:41 pm

Apple has officially introduced its first touchscreen MacBook Pro in India, marking a significant shift in its laptop lineup. This new model features a Liquid Retina XDR display that responds to touch, aiming to blend the versatility of tablets with the power of traditional computers. The device is priced at Rs 18.77 lakh, positioning it as a premium offering for creative professionals.

For investors, this launch is a key indicator of Apple's strategy to diversify its product ecosystem and cater to evolving consumer demands. The high price point suggests the company is targeting a niche market segment, but the innovative technology could set new benchmarks for the industry. This move may also influence the broader tech sector to explore similar hybrid designs.

Investors should monitor the initial sales response and customer feedback closely. While the MacBook Pro is a flagship product, its success will depend on whether consumers are willing to pay a premium for the touchscreen feature. Additionally, keeping an eye on Apple's overall revenue growth and market share in the premium laptop segment will be crucial for assessing the long-term impact of this launch.

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Summary & analysis by DocStoX. Full story at NDTV Profit.

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