Positive impactCompany
Horlicks enters protein market with fermented yeast-based powder
BusinessLine 3 hrs ago·15 Sept 2026, 7:46 am
Horlicks has launched a new protein powder aimed at the health-conscious consumer. The product, called Horlicks Protein Powder, is made using fermented yeast and comes in convenient single-serve sachets. This move signals the company's strategy to diversify beyond its traditional malt-based beverages and tap into the growing demand for functional nutrition.
For investors, this launch is a positive step as it demonstrates Horlicks' ability to innovate and adapt to changing market trends. The company is attempting to capture a larger share of the health and wellness sector, which could lead to increased sales and market share. However, the success of this new product will depend on its reception by consumers and its ability to compete with established players in the protein supplement market.
Investors should watch for the product's sales performance and market penetration in the coming quarters. It will be important to see if the new formulation can attract a loyal customer base and drive long-term growth for the company.
Excerpt from BusinessLine
Hindustan Unilever Limited’s Horlicks brand has launched a protein powder targeting everyday consumers rather than gym-goers, the company announced today. The product, called Horlicks Protein Powder, delivers 24 g of protein and 4 g of prebiotic fibre per serving, packaged in individual single-serve sachets. Each 1 kg…Read the original at BusinessLine
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