Neutral impactEconomy
How Brand Japan Is Getting India Hooked, From Anime To Uniqlo
NDTV Profit 1 hr ago·30 Sept 2026, 4:34 pm
Japanese pop culture is gaining traction in India, with anime streaming, manga, and fashion labels like Uniqlo opening stores. The trend reflects a broader shift beyond traditional Japanese exports such as cars and electronics.
For investors, rising interest translates into higher sales prospects for Japanese consumer brands and licensing partners, and could boost earnings of Indian retailers that carry these products. Watch for new store openings, streaming deals, and collaborations between Indian media firms and Japanese studios, as well as any changes in import duties or e‑commerce regulations that could affect pricing.
Key takeaways
- Category: Economy.
Why it matters
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