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Is AI Good Or Bad For Planning A Holiday? New Study Reveals Benefits And Risks

NDTV Profit 1 hr ago·21 Oct 2026, 7:48 am

A study involving 421 Australian travellers identified five key factors influencing people's willingness to rely on generative AI for holiday planning: reliability, accountability, trustworthiness, fairness and transparency. Researchers explored how comfortable travellers were with different levels of AI involvement, ranging from creating suggested itineraries to making final recommendations and decisions.

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