ITC stock: 360 ONE maintains BUY, sees 68% upside; here’s why brokerage is bullish

360 ONE has retained its buy rating on ITC, pointing to a potential upside of roughly 68% and a target price close to ₹440, even though the shares have slipped about 35% over the past year. The broker’s confidence is anchored in the company’s ability to mitigate a dip in cigarette volumes.
The volume decline is tied to recent tax hikes that have dampened demand for tobacco products. ITC has responded by raising prices and tightening operating margins, steps the brokerage believes can offset the lower volumes and sustain earnings.
Investors should watch for further tax policy adjustments, the effectiveness of ITC’s pricing strategy, and the next earnings release to gauge whether margin improvements persist. Changes in consumer behavior or regulatory pressure could shape the stock’s future trajectory.
Excerpt from Mint
ITC navigates weakened cigarette volumes due to tax changes but is offsetting losses with price hikes and improving margins. 360 ONE maintains a BUY rating, predicting an upside of 68% with a target price of ₹ 440 per share despite a 35% stock decline last year. ITC is entering a crucial phase where the pressure on…Read the original at Mint
Affected stocks
Bullish1 stockBull / bear label is derived from the article's AI sentiment — indicative, not advice. Prices may be delayed.
Key takeaways
- Concerns ITC (ITC).
- Category: Company.
- AI reads the tone as positive (potentially bullish) for the stock.
- Assessed as a significant, market-relevant update.
Why it matters
A meaningful update for ITC worth tracking. The tone is positive — historically associated with upward pressure, though not predictive. Use the price and stock snapshot to gauge how the market is responding.











