ITC strengthens presence in copier paper category, launches Carte Lumina zx

ITC has introduced its new Carte Lumina zx copier paper in Hyderabad and Vijayawada, marking a strategic push to expand its footprint in the premium stationery segment. This launch reinforces the company's effort to diversify beyond cigarettes and fast-moving consumer goods by capitalizing on the growing demand for high-quality office supplies.

For investors, this move signals ITC's continued focus on strengthening its non-cigarette portfolio. By targeting specific markets with a new product, the company aims to capture a larger share of the organized paper market. It demonstrates the conglomerate's ability to leverage its distribution network for non-food FMCG products.

Investors should watch for the product's market reception in these initial cities and any subsequent expansion plans. Success here could pave the way for a broader rollout, potentially boosting the stationery division's contribution to the overall business.