Positive impactCompany
JioHotstar begins operatons in UK, Canada and Singapore, introduces quarterly subscription plans
CNBC-TV18 2 hrs ago·2 Sept 2026, 2:16 am
JioHotstar, the merged streaming platform of Reliance Jio and Star India, has officially launched its services in the UK, Canada, and Singapore. The platform is now accessible to the South Asian diaspora in these regions, offering a mix of live sports, popular Indian TV shows, and movies. The service is available on multiple devices and introduces quarterly subscription plans to give viewers more flexibility.
This international expansion is a significant milestone for the merged entity. It diversifies revenue streams beyond the Indian market and strengthens its position as a global player in the streaming space. For investors, this move signals the company's ambition to scale its user base and compete with international rivals like Netflix and Disney+ Hotstar.
Investors should watch the subscriber uptake in these new markets and the monetization of these international users. The success of this expansion will depend on the platform's ability to retain local audiences while catering to the specific content preferences of the South Asian diaspora.
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- Category: Company.
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