Neutral impactOrders & Deals
Kylian Mbappe dumps Nike after 20 years for On: Football star gets equity, not just endorsement cheque; check details
Mint 1 hr ago·22 Sept 2026, 2:41 pm
Kylian Mbappe has ended his 20-year partnership with Nike to sign with sportswear brand On. The French football superstar has secured a multi-year deal that includes a mix of cash payments and equity in the company. This move signals a strategic shift for On, which is looking to leverage Mbappe's global fame to expand its market presence. For investors, this highlights the growing trend of sports stars taking equity stakes in brands, aligning their personal wealth with the company's long-term growth.
This partnership is significant because it moves beyond traditional advertising. By holding shares, Mbappe becomes a stakeholder in On's success, which could boost the brand's valuation. For retail investors, this news underscores the importance of monitoring high-profile endorsements. They can signal a company's ability to attract top-tier talent and enhance its brand equity. However, the long-term impact on the stock's performance will depend on how effectively On utilizes this partnership to drive sales and market share.
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