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Netflix turns to Peter Rice to tackle slowing viewership: What the former Disney executive brings to the table
Mint 1 hr ago·17 Oct 2026, 1:57 am
Netflix announced that Peter Rice, a former Disney executive who oversaw global content and distribution, will replace Bela Bajaria as head of content. The change comes as Netflix reports a slowdown in viewership growth and engagement, prompting a leadership refresh.
Rice’s background at Disney, where he helped build a strong slate of original series and movies for streaming, is seen as relevant for Netflix’s effort to reinvigorate its programming and retain subscribers. Investors will be watching how his appointment shapes the pipeline of new titles, especially in key markets where growth has lagged.
Going forward, the market will focus on Netflix’s upcoming content lineup, any adjustments to release strategies, and early subscriber metrics after the transition. Updates on cost structures, licensing deals, and competitive positioning against other streaming platforms will also be closely monitored.
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