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Nostalgia At Rs 5.6 Lakh: Why Sony's Ultra-Luxury Walkman Costs More Than A Hatchback
NDTV Profit 2 hrs ago·17 Oct 2026, 5:45 pm
Sony has unveiled an ultra‑luxury version of its iconic Walkman, priced at roughly Rs 5.6 lakh. The limited‑edition device is built with premium materials and features a dual‑capacitor power system, replacing the single capacitor found in standard models, to deliver longer playback and a distinctive audio experience.
For investors, the launch signals Sony’s push into niche, high‑margin segments beyond its mass‑market electronics. While the price point and limited production mean the Walkman will contribute only a small fraction of overall revenue, it helps reinforce the brand’s premium image and could open doors to similar luxury‑tech offerings.
Going forward, market watchers will monitor consumer reception, sales volumes, and whether Sony rolls out more high‑end audio products. The performance of this segment will be a small but visible piece of Sony’s broader earnings narrative, especially as the company balances mass‑market competition with premium branding.
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