Positive impactCompany
OfBusiness's AI-powered BidAssist expands reach beyond India's big cities
Business Standard 2 hrs ago·16 Oct 2026, 11:17 am
OfBusiness has announced that its AI-powered procurement platform, BidAssist, is seeing strong growth in smaller Indian cities. The platform now serves over 1.7 million users, with more than 60% located in Tier-II and Tier-III towns. BidAssist uses artificial intelligence to scan over 50,000 live tenders daily, helping small and medium-sized enterprises (SMEs) find new business opportunities and evaluate their chances of winning contracts.
This expansion highlights a significant shift in India's digital economy, where smaller markets are becoming key drivers of growth. For investors, it signals that demand for digital tools supporting small businesses is robust and growing. The platform's ability to democratize access to government and private tenders could improve the operational efficiency of the SME sector.
Investors should watch for updates on user acquisition costs and the platform's ability to retain users. Success in these smaller markets could serve as a strong indicator of the company's long-term scalability and its potential to capture a larger share of the growing B2B digital services space.
Key takeaways
- Category: Company.
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Why it matters
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