Neutral impactCompany
ONDC rethinks retail, shifts focus to improving logistics and mobility
Mint 1 hr ago·9 Sept 2026, 1:30 am
The Open Network for Digital Commerce (ONDC) is pivoting its strategy to focus on building digital infrastructure rather than directly competing as a consumer marketplace. This shift involves prioritizing the development of logistics and mobility networks to support sellers and buyers on the platform.
This strategic change is significant for investors as it aims to create a more sustainable and scalable ecosystem. By strengthening the backend capabilities, ONDC hopes to reduce dependency on any single marketplace and ensure long-term growth for all participants.
Investors should watch for updates on the integration of logistics services and the expansion of the network. The success of this infrastructure-first approach will determine if ONDC can achieve its goal of becoming a neutral digital backbone for commerce.
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