Neutral impactSector
Only 31% of Indians use digital credit despite 88% awareness: Amazon Pay report
CNBC-TV18 1 hr ago·12 Oct 2026, 9:13 am
A recent Amazon Pay survey reveals a significant gap between awareness and usage in India's financial sector. While 88% of people are aware of digital credit options, only 31% have actually utilized them. This indicates that despite the widespread availability of digital lending products, consumer adoption remains sluggish. The data suggests that trust and practical usage are major hurdles for the industry to overcome.
This disconnect matters to investors because it highlights a potential growth area for fintech and digital lending companies. The report notes that while urban centers are more familiar with these tools, smaller cities and merchants are showing growing interest. For the broader market, this points to a future where digital lending could become a major driver of financial inclusion, provided that trust issues are addressed and settlement processes are streamlined.
Looking ahead, the key focus for the sector will be on building consumer confidence and improving the user experience. Merchants remain optimistic about digital payments, but settlement delays have been a concern. Investors should watch for how companies plan to bridge the awareness-usage gap and whether new regulations will help foster a more secure and efficient lending environment.
Excerpt from CNBC-TV18
Published On Oct 12, 2026 | 14:43 IST Last Updated On Oct 12, 2026 | 14:43 IST An Amazon Pay report reveals that while 88% of Indians are aware of digital credit, only 31% use it, with trust and fraud concerns acting as major barriers. Meanwhile, digital credit adoption is notably higher in Tier 2 cities than in Tier…Read the original at CNBC-TV18
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- Category: Sector.
- Assessed as a significant, market-relevant update.
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