Positive impactCompany
Oriflame aims to accelerate India business, expects to contribute 25% to global biz by 2030: Global CEO
BusinessLine 1 hr ago·17 Sept 2026, 3:06 pm
Oriflame, the Swedish direct-selling beauty company, has set an ambitious target to significantly increase its presence in the Indian market. The company's global chief executive stated that India is expected to contribute 25% of the company's total global business by 2030. This would represent a major jump from the current contribution of just under 10%.
This strategic focus highlights India's critical role in Oriflame's future growth plans. For investors, this indicates the company is betting heavily on the Indian economy's potential and its expanding middle class. It suggests a shift in resource allocation towards this region, which could drive long-term revenue streams.
Investors should monitor the company's quarterly results to see if the actual growth in India is meeting these high expectations. Key factors to watch include the pace of new distributor recruitment and the adoption of digital sales channels in the country.
Excerpt from BusinessLine
Beauty and wellness company Oriflame is looking to accelerate the growth of its India business, which currently ranks among its top three markets globally. The Swedish company aims to grow India’s share of global revenues to about 25 per cent by 2030 from a little less than 10 per cent in 2025. Kenneth Benaim…Read the original at BusinessLine
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