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Paramount+ is going the YouTube, TikTok and Netflix way: What David Ellison is changing before WBD takeover

Mint 58 min ago·25 Sept 2026, 10:51 am

Paramount+ plans to introduce new features, including a free tier and interactive ads, to enhance engagement before acquiring Warner Bros. Discovery for $110 billion. Changes aim to emulate Netflix and YouTube, as Paramount addresses a rise in subscriber cancellations.

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