Negative impactCompany
Paying cash for Zomato orders? You may now have to pay a separate fee | All you need to know
Mint 1 hr ago·12 Sept 2026, 2:42 pm
Zomato has introduced a new cash-on-delivery fee for its customers, adding a small extra charge for orders paid with cash. This move is part of the company's broader strategy to increase revenue and improve its financial performance. The fee is likely to vary depending on the order value and other factors, but it signals a shift in how the food delivery giant plans to monetise its services.
This decision could impact the user experience for cash-paying customers, potentially leading to higher order values or a shift towards digital payments. As Zomato faces stiff competition from rivals like Swiggy, this fee is a step in its effort to boost its monetisation strategy. Investors will be watching to see how this change affects customer retention and whether it leads to a significant increase in revenue.
The success of this new fee will depend on how customers react. If the fee is perceived as reasonable, it could help Zomato improve its profitability. However, if it drives customers to competitors, it could have the opposite effect. The key for Zomato will be to balance increasing revenue with maintaining a positive customer experience in a highly competitive market.
Excerpt from Mint
Zomato customers paying for their food orders in cash will likely pay more from now on, as the food delivery platform introduces a separate fee for the service. The charge, noted as a “Pay on Delivery Fee” on the order bill, is levied when customers choose to pay in cash at delivery. The charges vary by user and order…Read the original at Mint
Key takeaways
- Category: Company.
- AI reads the tone as negative (potentially bearish) for the stock.
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