PepsiCo India expands Quaker’s portfolio with focus on Protein Ladooz and Chikki Bites

PepsiCo India is expanding its Quaker Oats brand with two new snacks aimed at health-conscious consumers. The company has launched Quaker Protein Ladooz and Protein Chikki Bites, priced at ₹10 per pack. These additions are designed to offer a protein-rich alternative to traditional snacks, fitting into the broader 'better-for-you' food category.
This move signals PepsiCo’s strategy to tap into the growing demand for nutritious and affordable convenience foods. By diversifying its portfolio, the company aims to capture a larger share of the snacking market while appealing to consumers looking for healthier options without a premium price tag.
Investors should watch PepsiCo's ability to drive volume growth through these new launches. The success of these products will depend on consumer adoption and how they perform against existing competitors in the healthy snacking segment.
Excerpt from BusinessLine
PepsiCo India has expanded its Quaker portfolio in the country with the launch of Protein Ladooz and Chikki Bites, riding on the protein wave as consumers seek healthier food options in convenient formats. This is also in line with the company’s focus to strengthen its better-for-you food portfolio. Saakshi Verma…Read the original at BusinessLine
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