Positive impactCompany
PhonePe to expand in tier-6 towns and villages in rural push, to deploy over 50 lakh devices
BusinessLine 1 hr ago·24 Sept 2026, 10:13 am
PhonePe announced a rural expansion plan that will target tier‑6 towns and villages, deploying more than 5 million devices to help small merchants accept digital payments. The initiative aims to bring its platform to areas that have traditionally been under‑served.
The rollout is being supported by the newly announced Merchant Discount Rate (MDR) framework, which eases fee pressures on merchants and encourages them to adopt digital payment solutions. For investors, the move signals PhonePe’s strategy to grow its user base and transaction volume beyond urban markets, potentially strengthening its data and network effects.
Investors should watch the timeline of device deployments, any partnership deals with local merchants, and further regulatory guidance on MDR rates, as these factors will influence the speed and scale of PhonePe’s rural penetration.
Excerpt from BusinessLine
PhonePe on Thursday announced plans to accelerate the expansion of its merchant network and take digital payment infrastructure deeper into India's towns and villages. As part of the expansion, PhonePe plans to hire more than 20,000 frontline sales personnel on its rolls over the next year. The company will also…Read the original at BusinessLine
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