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Rs 1 Crore Investments, Rs 2 Lakh A Month Income From Instagram: Reddit User Asks If She Should Quit Job

NDTV Profit 1 hr ago·7 Nov 2026, 9:48 am

A recent post on social media platform Reddit sparked a lively debate about the financial realities of making a living from social media. The user shared that she had invested over Rs 1 crore to build a following on Instagram, which she claims now generates a monthly income of Rs 2 lakh. She is now considering quitting her full-time job to focus entirely on this venture.

This story highlights the growing allure of creator economy careers, but it also serves as a stark reminder of the risks involved. While the potential for high returns exists, the path to success is rarely linear and often requires significant capital and effort. For investors, this underscores the importance of understanding the business models behind social media platforms rather than just focusing on their user growth.

Moving forward, market participants should watch for any regulatory changes or shifts in advertising policies that could impact the profitability of these platforms. Additionally, keeping an eye on how traditional media companies are adapting to this trend will provide valuable context for the broader market.

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Summary & analysis by DocStoX. Full story at NDTV Profit.

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Rs 1 Crore Investments, Rs 2 Lakh A Month Income From Instagram: Reddit User Asks If She Should Quit Job