Positive impactCompany
SBI-Eternal's credit card for Zomato, Blinkit: How to directly apply for early access by app? Key features explained
Mint 1 hr ago·16 Oct 2026, 8:22 am
SBI Life Insurance has launched the 'Eternal SBI Card' in partnership with SBI Card, offering early access to select customers through the SBI Life app. The card is designed to provide rewards on everyday spending, particularly for food delivery and quick commerce.
For investors, this news highlights SBI Life's strategy to diversify its revenue streams beyond traditional insurance premiums. By leveraging its vast customer base, the company aims to increase its fee-based income and deepen customer engagement through a co-branded financial product.
Investors should monitor the card's adoption rate and its impact on SBI Life's fee income in upcoming quarterly reports. The success of this initiative could signal the company's ability to innovate and capture value from its existing policyholder network.
Excerpt from Mint
The Eternal SBI Card offers 10% instant discount for spends on Zomato, Bistro, District, and eligible spends on Blinkit. Cardholders also earn 5% cashback with partners including Uber, ixigo, Urban Company, and Apollo. Zomato parent Eternal and India's largest pure-play credit card issuer SBI Card has launched ‘early…Read the original at Mint
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