Neutral impactEconomy
Shopping with AI: Consumers ask artificial intelligence for advice but less than half trust it
Times of India 15 hrs ago·30 Aug 2026, 5:43 am
A new study reveals that while shoppers are increasingly turning to artificial intelligence for advice, a significant portion remains skeptical of its recommendations. The research highlights a paradox where younger consumers, who are often early adopters of technology, consult multiple sources yet trust them less than older demographics. This gap suggests that while the technology is being used, it has not yet fully won the confidence of the retail market.
For investors, this trend signals a pivotal shift in how brands must approach digital strategy. As AI becomes a primary tool for product discovery, companies that fail to optimize their online presence for these automated queries risk losing visibility. The data also points to a growing consumer demand for value beyond simple price points, specifically favoring products that offer durability and repairability.
Looking ahead, the sectors showing the highest adoption of generative AI are travel, beauty, and fashion. Investors should monitor how traditional retailers in these spaces adapt their websites to capture this traffic. The market is likely to reward companies that successfully bridge the trust gap and integrate AI in a way that enhances the customer experience rather than replacing it.
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- Category: Economy.
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