UPI payment companies look beyond MDR to build bigger merchant-service businesses

Payment companies are pivoting away from their traditional revenue source of merchant discount rates (MDR) to secure future growth. As many small-value transactions fall below the ₹2,000 threshold, the income from these standard fees is shrinking. To compensate, these firms are now aggressively expanding into value-added services like business loans, reconciliation, and analytics for merchants.
This strategic shift matters to investors because it signals a move toward more diversified and recurring revenue streams. By offering a wider suite of financial tools, payment firms aim to deepen their relationship with merchants and increase their overall profitability beyond simple transaction fees.
Investors should watch for how quickly these new service lines gain traction. Success in lending and analytics could drive significant valuation multiples, while a slow adoption rate might keep growth muted. Tracking the growth of these non-transactional services will be key to assessing the sector's long-term potential.
Excerpt from BusinessLine
India’s payment companies are looking beyond UPI transactions to build broader merchant-service businesses as merchant discount rate (MDR) creates a new, albeit limited, revenue stream from select transactions. The new MDR applies to person-to-merchant (P2M) UPI transactions above ₹2,000, leaving much of everyday…Read the original at BusinessLine
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