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WhatsApp Users Can Now Share Instagram Reels Directly From Chats: Here's How
NDTV Profit 1 hr ago·24 Oct 2026, 11:37 am
Meta Platforms has introduced a new feature that lets WhatsApp users share Instagram Reels directly within their chats. This update places a dedicated Reels icon in the chat attachment menu, making it easier to send short-form video content without switching apps. The integration connects two of Meta's most popular platforms, aiming to keep users engaged within the WhatsApp ecosystem.
For investors, this move highlights Meta's strategy to deepen user engagement and cross-promote its content formats. By streamlining the sharing process, the company aims to increase time spent on its apps, which is a key driver for advertising revenue. The feature is currently rolling out globally.
Investors should monitor user engagement metrics and ad revenue growth to gauge the impact of this integration. While this update is a small feature, it reflects Meta's broader effort to optimize its user experience and monetization opportunities across its suite of apps.
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Why it matters
A routine update. Use the price and stock snapshot to gauge how the market is responding.
