Positive impactEconomy
YouTube’s India ecosystem supports 9.6 lakh jobs, adds ₹18,000 crore to GDP
BusinessLine 1 hr ago·29 Sept 2026, 1:19 pm
A new report underscores the significant economic impact of YouTube's operations in India, estimating that the platform supports nearly 10 lakh jobs and contributes roughly ₹18,000 crore to the country's Gross Domestic Product. The analysis points to a robust creator economy, driven by rising revenues for content creators and a surge in viewership for regional-language content. This growth is further fueled by the expansion of creative clusters beyond major metropolitan areas, signaling a deepening digital footprint across the nation.
For investors, this data highlights the growing strength of the digital media and advertising sectors in India. As the creator economy matures, it suggests a positive long-term outlook for platforms that facilitate content distribution and monetization. The focus now shifts to how these trends influence advertising budgets and the valuations of tech and media companies as they adapt to this expanding digital consumption landscape.
Excerpt from BusinessLine
Video-sharing platform YouTube’s creative ecosystem contributed over Rs 18,000 crore to India’s Gross Domestic Product (GDP) and supported over 9.6 lakh full-time equivalent jobs in the country in 2025, according to a report by Oxford Economics. The findings point to a significant shift in India’s digital creator…Read the original at BusinessLine
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