Zomato launches limitless delivery; how the new service works and what it offers — check details here

Zomato has introduced a new 'Limitless Delivery' service in seven major Indian cities, expanding its delivery radius to cover restaurants located up to 40 kilometers away. This initiative allows customers to order from a wider variety of local eateries, including those that were previously outside the standard delivery zone. The feature is designed to increase convenience for users by reducing the number of restaurants they must filter out based on distance.
For investors, this move signals Zomato's continued effort to expand its market reach and deepen customer engagement in key urban areas. By broadening the delivery network, the company aims to boost order frequency and potentially increase average order values. However, the long-term impact on profitability will depend on how efficiently Zomato manages the operational costs associated with extending its logistics network.
Investors should watch for updates on the expansion of this service to other cities and any changes in delivery charges. The company's ability to maintain service quality while scaling its delivery radius will be a key factor in determining the success of this initiative.
Excerpt from Mint
Food ordering and delivery platform Zomato on Friday rolled out its “Limitless Delivery” feature, allowing customers to order food from their favourite restaurants even if they are located far away from their delivery address. “People often have favourite restaurants that aren’t close to where they live. With…Read the original at Mint
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